Using Add to Calendar to Drive Revenue for for Valentine’s Day calendar tips

Updated Jan 16th, 2025 by Samantha Christian

Valentine’s Day is a crucial time for small businesses, especially those in the hospitality and retail sectors. Ensuring that your customers remember their reservations and special promotions can make a significant difference in your revenue. One effective way to achieve this is by using add to calendar links. These links can help you streamline the process of booking reservations and promoting sales, ensuring that your customers never miss an important date.

The Power of Automated Add to Calendar Links

Automated add to calendar links allow you to dynamically create calendar invitations without needing to pre-set specific dates and times in advance. These links can be easily implemented into confirmation and reminder emails, or on your booking confirmation page, making it simple for customers to add their reservation or appointment to their personal calendars. This ensures that it lives in their calendar, they will receive a reminder, and are more likely to follow through with their plans.

Valentine’s Day Reservations

For restaurants and other hospitality businesses, Valentine’s Day reservations are a significant source of revenue. By using an automated add to calendar button, you can make it easy for customers to add their reservations directly to their calendars. This reduces the risk of no-shows and helps you manage your bookings more efficiently. Customers will appreciate the convenience of having their reservation details readily available, and you’ll benefit from a more organized and predictable reservation system.

How to Implement Automated Add to Calendar Links

Implementing automated add to calendar links is straightforward and can be done in a few simple steps:

Pick the Content: Decide where you want to add automated add to calendar links. Do you want them in your confirmation email? Reminder email? Booking confirmation page?
Add the Code: Adding a short snippet of code to your website, landing page, or email takes only minutes.
Set and Forget: Once the code has been added and is working correctly, you can now set it and forget it!

The Power of Add to Calendar Links

Add to calendar links allow you to create calendar invitations for upcoming events and sales.In your promotion efforts, you can include add to calendar links or add to calendar buttons to give customers the option to add your event or sale directly to their calendar with the click of a button.

Small Business Sales and Promotions

Valentine’s Day is a prime opportunity for retail businesses to boost sales through special promotions and events. By incorporating add to calendar links into your marketing campaigns, you can ensure that customers are reminded of your sales and promotions. Whether you’re offering a limited-time discount, hosting a special event, or launching a new product, these links can generate additional revenue by keeping your promotions top of mind for your customers who might have otherwise forgotten.

How to Implement Add to Calendar Links

Implementing automated add to calendar links is straightforward and can be done in a few simple steps:

Create Your Event: Use AddEvent’s platform to create your event, including all relevant details such as date, time, location, and description.
Copy the Button or Link: In your newly created event, copy the code to share your add to calendar button or links.
Share the Button or Links: Add your add to calendar button to website or landing pages and include the links in emails, social media posts, or SMS texts.. Make sure to highlight the convenience and benefits of your customers adding your event to their calendars.
Promote Early: Start promoting your Valentine’s Day events and sales well in advance to give customers plenty of time to plan ahead!

Benefits of Using Add to Calendar Links

Increased Engagement: Customers are more likely to remember and attend events that are added to their personal calendars.
Reduced No-Shows: By providing timely reminders, you can reduce the number of no-shows for reservations and drive attendance to your events.
Improved Customer Experience: Offering an easy way for customers to add events to their calendars enhances their overall experience with your business.
Drive Additional Revenue: By keeping your promotions and events top of mind, you can capture additional revenue and boost special event sales.

Valentine’s Day is a critical time for small businesses, and using add to calendar links can help you maximize your revenue and ensure a successful holiday. By making it easy for customers to remember their reservations and promotions, you can enhance their experience and drive more sales. Start implementing automated add to calendar links today and watch your Valentine’s Day success soar.

Ready to jump in? Get started with AddEvent for free and test out add to calendar links for Valentine’s Day events and reservation reminders today!

FAQ

What are add to calendar links?

Add to calendar links (ATC links), sometimes called calendar event links, are a simple and efficient alternative to .ics files, offering a streamlined way to add events to your calendar with just a single click — no downloads or manual imports needed.

Why should you use add to calendar links in your email campaigns?

To make sure that guests show up to your next event, include an add to calendar link in your email campaigns. With that, subscribers can add your events to their own calendars, helping them avoid calendar conflicts and allowing them to set up their own reminders and maximize the chance of attending your event.

How do you create add to calendar links for your emails?

Log in to your AddEvent account and create a new event and enable RSVPs. Go to your Event Details Page & find the Add to Calendar Link section. Copy the code provided and paste into your email template and viola! You are all set with your calendar links using AddEvent as your calendar link generator.

Why are .ics files not the best choice for calendars?

.ics files, or iCalendar files, are a common format for sharing events, but they come with significant drawbacks, including manual import requirements, time zone issues, end-user issues, and more.

Do .ics files work with every calendar platform?

Unfortunately, no. Compatibility issues are a significant drawback of .ics files. Each calendar platform — Google Calendar, Apple Calendar, and Outlook Calendar — interprets .ics files differently, leading to event display and functionality inconsistencies.